Module Schedule
UNIT THREE: Modern Marketing and Youth Culture
Week 9: Coolhunting
Monday, Mar. 15: Lens Analysis
- Gladwell, “The Coolhunt.”
- Folio essay workshop.
Thursday, Mar. 18: Lens Analysis
- Screening and discussion of Barak Goodman’s The Merchants of Cool.
- Final draft of Paper #2 due on Friday, Mar. 19.
Week 10: Modern Marketing and Consumer Resistance
Monday, Mar. 22: Counterargument
- Klein, “Alt.Everything: The Youth Market and the Marketing of Cool.”
- Folio essay workshop.
Thursday, Mar. 25: Counterargument
- Heath and Potter, “I Hate Myself and Want to Buy.”
Week 11: Formulating Individual Research Projects
Monday, Mar. 29: Finding Sources
- Online research tutorial in the Central Library, 6th floor Training Room.
Thursday, Apr. 1: Refining Project Proposals
Week 12: Research Project Presentations
Monday, Apr. 5
- Group #1 individual project presentations.
Thursday, Apr. 8
- Group #2 individual project presentations.
- First draft of Paper #3 due for Group #1 presenters due on Friday, April 9.
- First draft of Paper #3 due for Group #2 presenters due on Monday, Apr. 12.
Week 13: Conferences
Monday, Apr. 12-Wednesday, April 14
Thursday, Apr. 15
- Class cancelled--conferences.
- Final draft of Paper#3 due for both groups due at noon on Wednesday, Apr. 21.
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